Austin Hope & Treana Cellar Club

Check us out online for exclusive wines and gifts available only online or at the Austin Hope & Treana Tasting Cellar. 

HopeFamilyWines.com

Look for our wines at your favorite restaurant or local retailer. Brands include Liberty School, Quest, Austin, Treana, Troublemaker and the Austin Hope Cabernet Sauvignon.

Hope Family Wines

A whole new flavor in downtown Paso Robles! 

Sidewalk Bar | Savor the energy of downtown Paso Robles as you taste a special selection from Hope Family Wines. Easy, festive, casual. Walk Ups are welcome! 

The Creative Space | Step into a world of unexpected luxury and enjoy a guided tasting of rare Austin Hope exclusives. As you relax amid one of our creative lounges, you will find the vibes as incomparable as the wines. Reservations Required.

Hope on Park

Discover the true spirit of Paso at the Austin Hope & Treana Tasting Cellar!
 
Located in the heart of the Templeton Gap District on the west side of Paso Robles, the Tasting Cellar has become the home of world class wines combined with incomparable hospitality. Whether you are seated in one of our outdoor cabanas overlooking the estate vineyard or enjoying the eclectic décor and relaxing ambiance of our indoor lounges, we have created the perfect space for you to enjoy the award-winning wines of Austin Hope. 
 
Our seated tasting experience features a selection of exclusive wines only available here at the Tasting Cellar or on our website. These wines have truly become a showcase of the diversity of Paso Robles, coming from family owned and sustainably farmed vineyards located throughout the region. They are a representation of Austin's passion for artisan winemaking and have set the benchmark for luxury wines in the Paso Robles region, and we cannot wait to share them with you.
 
We have crafted a fun, casual and approachable experience for you to enjoy, and to learn and understand how special the Paso Robles region is. So come indulge in world class wines and true Paso hospitality, both of which are authentically and undeniably Austin Hope.

Austin Hope & Treana Tasting Cellar

Paso Robles

Templeton Gap District

Los Olivos District

Central Coast

Suisun Valley

Hope Family Wines is one of the pioneering heritage wineries that helped spark the modern winemaking era in Paso Robles. 

Owner & Winemaker Austin Hope grew up in Paso Robles as the son of winegrowers Chuck and Marlyn Hope, from whom he inherited his love and respect for the region. Hope Family Wines today spans six brands that exemplify the world-class quality and diversity of Paso Robles: Austin Hope, Treana, Quest, AUSTIN, Liberty School and Troublemaker. In the fall of 2022, Hope Family Wines was named “American Winery of the Year” by Wine Enthusiast’s annual Wine Star Awards. Most important, Hope Family Wines works with 50 partner growers and a dedicated family of employees who make it all possible. More at HopeFamilyWines.com.

United States

California

Austin Hope & Treana Wines

Cabernet Franc

Cabernet Sauvignon

Chardonnay

Chenin Blanc

Graciano

Grenache

Lagrein

Malbec

Marsanne

Merlot

Mourvèdre

Petite Sirah

Petit Verdot

Pinot Noir

Roussanne

Sauvignon Blanc

Sémillon

Syrah

Verdelho

Viognier

Zinfandel

Austin Hope is an owner, winemaker and president of Hope Family Wines in Paso Robles, California. He is an avid champion of Paso Robles who has spent more than 25 years at the helm of the family winery. Being awarded Wine Enthusiast’s “2022 American Winery of the Year” marked the highlight of Austin’s career to this point. Hope Family Wines today spans six brands that exemplify the quality and diversity of Paso Robles: Austin Hope, Treana, Quest, AUSTIN, Liberty School and Troublemaker.

Austin came to Paso Robles with his family in 1978, when his parents, Chuck and Marlyn Hope, bought a ranch and planted both vineyards and apple orchards. Austin enjoyed playing and working in the vineyards as a child, a sign of things to come.

Austin studied Fruit Science at Cal Poly San Luis Obispo and graduated in 1996. Shortly thereafter, and in the wake of a family tragedy, Chuck Hope turned to his son to lead the family business. The bold and brash 23-year-old Austin jumped in ready to make his mark on the business. 

Making and selling Treana Red, an ambitious $30 red table wine, proved to be challenging at first. However, Austin remained firm in his belief in Paso Robles wines, and he began to win over buyers and customers alike. The success of Treana would ultimately spark the creation of Hope Family Wines and its diverse portfolio of Paso Robles-grown offerings.

In 2007, along with fellow Paso Robles winemakers, he helped produce the TTB petition for the creation of 11 new sub-AVAs for Paso Robles, a critically important distinction that elevated the region’s status on the world stage. In 2019, Austin was named “Wine Person of the Year” by the San Luis Obispo Wine Industry. He is also active in the community as a supporter of Must! Charities, Operation Surf and others.

At the heart of everything Austin does, there is a passion for Paso Robles and a dream of making it a global household name. At the forefront of this effort is the Austin Hope Cabernet Sauvignon—a luxury Paso Robles Cabernet Sauvignon that has twice been named a Top 10 Wine of the Year by Wine Enthusiast. This is a wine that he likes to say is “Paso Robles Defined.”

Austin lives on the family vineyard in the Templeton Gap District with his wife Celeste Hope and their two daughters, Ainsley and Avery Hope.

Austin Hope

Since 1975, three generations of family winemakers have been living the American dream of working hard to produce an honest and enjoyable product, Liberty School Wine. In order to honor this tradition, we chose our best vineyard sites, finest barrels, and extended the aging process to create a wine with smooth and supple tannins while maintaining rich texture and flavor. In celebration of Liberty School’s 45th year in production, we present Reserve Cabernet Sauvignon, the next great California wine.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com


Liberty School Reserve Cabernet Sauvignon

Mourvèdre Blend

The Austin Hope Mourvèdre-Syrah is produced by our Hope Family Vineyard, which is 20 miles from the Pacific Ocean and in the Templeton Gap district of Paso Robles where the cooling maritime breezes reach the vineyard every afternoon during the growing season, often producing large diurnal swings. The site’s rocky soils of clay and limestone, partnered with the warm days and cools nights, make it ideal for our Rhone varietals – Syrah, Grenache, Mourvèdre and Roussanne. Our Mourvèdre and Syrah blocks are planted in high density, 5.5’x6’and 5’x 5’ spacing. Our vineyard is SIP Sustainably Certified and we farm to maintain optimal vine balance, resulting in fruit with great intensity and rich berry flavors.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Estate Mourvèdre Syrah

Paso Robles is the home to many dreamers and self-starters, those who have a spirit and the drive to create their own destiny. Paso Robles entices those individuals to be their best, create the best from the land and all that it produces. This wine is a tribute to those who believe in Paso Robles and all of its greatness, just like our winemaker, himself.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

AUSTIN Paso Robles Cabernet Sauvignon

White

We source this old vine Chenin Blanc from a vineyard in the Paso Robles Highlands District. Planted in 1972 by a ranch family that has grazed and farmed the land since 1875, this old vine Chenin Blanc has stood the test of time. These vines are hearty and deep rooted in sandy loam. 

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Chenin Blanc

The Austin Hope Estate Syrah continues to be a solid display of the Hope Family’s Estate Terroir.  

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Estate Syrah

Austin Hope is in constant motion and a lifelong dreamer. He continually pushes his team to explore and experiment with new varietals, new techniques and concepts that will ultimately improve the quality of his wines for everyone to enjoy. When a particular trial or experiment exceeds expectations, Austin is able to share it with the Cellar Club. These small production wines are truly the result of his lifelong passion and yours to enjoy.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Petit Verdot

Paso Robles is home to many dreamers and self-starters—those who have the spirit and drive
to create their own destiny. Paso Robles entices us to be our best, to create the most from the
land and all that it produces. This wine is a tribute to those who, like our winemakers, believe
in Paso Robles and its greatness.

AUSTIN Paso Robles Chardonnay

Our Hope Family Estate Grenache is a strong powerful wine yet possesses an enticing elegance.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Estate Grenache

By popular demand, this medium-bodied wine has become one of Austin Hopes favorites.  
Rich, savory and spicy aromas carry through to the palate where flavors of bell pepper, raspberry and pencil shavings mingle with red fruit to balance this complex wine.  On the finish, fine tannins integrate beautifully leaving a luscious long finish. 

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com


Austin Hope Cellar Select Cabernet Franc

The Verdelho is a delightful white wine that possess aromas of honeydew, pineapple and white flower. On the palate, luscious tropical notes are complimented by a splash of citrus. The beautiful finish is balanced with minerality and fresh acidity to lighten the hint of sweetness that lingers throughout.

Available exclusively at our Tasting Rooms in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Verdelho

Red Blend

The Rhône Blend delivers warm aromas of lavender, plum and blackberry with suggestions of bacon fat and Provençale herbs. The mouthfeel is plush and integrated, displaying flavors of blueberry, boysenberry and black cherry with suggestions of vanilla cream, cocoa, white pepper and savory game. A juicy, supple finish persists with tannic length, demonstrating excellent aging potential.

Available exclusively at our Tasting Rooms in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Rhone Blend

We found good fortune in sourcing fruit from two very different vineyards in Santa Barbara County that each bring something special to the table. One is an up-and-coming vineyard just south of the town of Orcutt along the 101 highway. Sandy soils prevail here where the vineyard is tucked into gentle, rolling slopes. While seasonal marine layers occur almost daily through summer in the morning, late summer warms to allow slow fruit maturation. The other site is a historic Grenache vineyard
situated at 1400’ elevation against the San Rafael mountains of Santa Barbara County in well drained Chamise Shaly Loam soils and is known for consistently elegant Rhône varietals. Located above the summer fog layer on the valley floor, this Grenache vineyard expresses richness and deep color due to long, warm days and cooling nights during the growing season.

Austin Hope Appellation Series Grenache - Santa Barbara

Treana is your quintessential Paso Robles Cabernet Sauvignon.  From the depth of color and intense nose, this wine is made with structure and purpose.  On the palate, flavors of beautiful rich blackberry, warm vanilla, toasted coffee and black cherry are finished with firm but refined tannins.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Treana Cabernet Sauvignon

Austin Hope advised on the planting of Baines Vineyard in Northern California’s Suisun Valley, and this wine represents the fruits of his labor. Formally recognized as an AVA in 1982, Suisun Valley lies adjacent to Napa Valley and benefits from the persistent marine influence of nearby San Pablo Bay.

Austin Hope Appellation Series Grenache - Suisun Valley

This Lagrein & Petite Sirah blend is a beautiful rich deep purple color.  On the nose, brooding mulberry is brightened by a splash of fresh blueberries and a hint of sweet sage. The dark fruit flavors continue onto the palate with the addition of rich chocolate shavings and crushed black pepper.  On the finish, a surprising touch of acidity rounds out this robust red wine.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Lagrein & Petite Sirah

Our Malbec is a wonderful display of this dry robust wine. On the nose, sweet tobacco and blackberry aromas continue through to the palate.  Additional flavors of cocoa and plum blend with the fine chalky tannins creating a well-integrated finish to this full bodied wine.   

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Malbec

Our Estate Graciano was planted in 2012 and continues to thrive. The Graciano is a beautiful dark ruby in color. Aromas of fresh violets, juicy mulberry and a touch of cedar continue through the palate with the addition of a hint of evergreen that are spiced up with white pepper.  This incredibly balanced wine finishes with firm integrated tannins.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Graciano

Marsanne-Viognier Blend


Treana Blanc is a stunning full bodied new world Rhone blend with aromas of orange blossom honey, peach nectar and a hint of tropical passion fruit. All of those aromas continue on the palette and evolve into rich roasted pineapple, dried apricot with notes of honeysuckle. The finish is long and weighted with a creamy texture that is brightened with a touch of acid. This wine is crafted to be enjoyed with food and is very versatile. 

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Treana Blanc

Treana is rooted in the Hope family’s Paso Robles heritage, dating back to the inaugural vintage of
1996. Treana’s trio of natural elements —the soil of the vineyards, the warm sun that nurtures, and
the cooling Pacific breeze—creates the perfect balance for our flagship wine. Our dedication to
excellence continues today as we celebrate Treana’s 25th vintage. This limited small-batch
anniversary release, featuring the original labe l artwork, has been assembled from our best
vineyard blocks with extreme focus and extended barrel aging. We are proud of all that Treana has
achieved, but even more so of what our home, Paso Robles, has become on the global stage.

Treana 25th Anniversary Blend

Austin Hope Appellation Series wines are driven by our thirst for discovery. From Santa Barbara to Paso Robles and beyond, these limited selections come from vineyards and districts that have captured our imagination. The Appellation Series opens up a world of possibilities while reflecting the quality and curation that are the marks of all Austin Hope wines.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Appellation Series Pinot Noir - Santa Barbara

Lusciously rich in color and texture, the Troublemaker Red Blend is a beautiful wine with aromas of dark fruit, black pepper and a hint of asphalt. On the pallet, sweet vanilla, black berry cobbler, fresh currant and our signature splash of acidity create a lingering flavor that is finished with smooth & silky tannins.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Troublemaker Red Blend 17

This Sauvignon Blanc, the classic and perfumy Musqué clone, is grown in near perfect
conditions of sandy loam soils, seasonal warm days and cools nights with daily cooling breezes near
sunset. Very much a Mediterranean climate, these sustainably certified vineyards sit on old floodplain deposits. The combination of ideal soils, climate, sustainability, and clone create balanced vines for
consistently good wine.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com


Treana Sauvignon Blanc

The Treana Red blend continues to be a great source of pride for the Hope Family. Known for its depth of character and balancing finesse, this wine possess enticing aromas of cassis, clove and vanilla bean. On the pallet, warming flavors of dark fruit, burnt sugar and baking spices mingle with a hint of leather.  The wine finishes with full bodied tannins that delicately linger.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Treana Red

Often an overlooked varietal, our Merlot is a classic display of this noble grape.  On the nose, dark berry flavors and sweat vanilla intertwine with spicy pepper.  Rich flavors of black cherry, sweet plum and dark chocolate evolve with the rich fine tannins that linger through the finish. 

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Merlot

Austin Hope’s latest ode to Paso Robles, expanding his Grenache interests beyond the family estate and into the Adelaida District. This is a wine that bears all the signatures of its coastal mountain terroir—warm afternoons that draw out ripe expression; shallow calcareous soils that impart structural finesse; and marine cooling that fosters energy and elegance. An enchanting rendition of Grenache, flushed with lavender, strawberry and summer herbs.

Austin Hope Appellation Series Grenache - Paso Robles

Our Treana Chardonnay is a beautiful medium bodied wine that display our signature notes of creamy caramel. On the pallet the weighted mouth feel is brightened with fresh honey, summer melon and a bright splash of Meyer lemon. The wine finishes with lingering notes of minerality and fresh acidity to balance.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Treana Chardonnay

Austin Hope Cellar Select Pinot Noir

A wine from some of the oldest Syrah vineyards in Santa Barbara County, reflecting the roots of the California Syrah movement. Santa Barbara County’s ultra-coastal terroir is vividly reflected in this limited-edition Syrah, most notably with its meaty character and white pepper spices. The palate is juicy and sumptuous, with soft energy on the finish. A must-try for fans of cool climate Syrah.

Austin Hope Appellation Series Syrah - Santa Barbara

Syrah Blend

Austin Hope’s longtime fascination with Rhône varieties finds new expression with this Syrah-Grenache blend, grown in the ultra-coastal terroir of Santa Barbara County. The classic synergy between these two varieties is evident in the wine’s sleek, seamless character. The mouthfeel is rich yet vibrant, reflecting both the darkness of Syrah and the lightness of Grenache. A wine for fans of all things Rhône.

Austin Hope Appellation Series Syrah & Grenache - Santa Barbara

This Chardonnay produced by Austin Hope is delightfully unique. One of our finest white wines, this beautiful Chardonnay displays aromas of fresh honeysuckle, stone fruit and a spritz of citrus. On the pallet, tropical notes are integrated with fresh lemon and a hint of creamy vanilla.  The wine finishes with a beautiful weight that lingers.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Chardonnay

This classic Rhone blend of Grenache, Syrah and Mourvèdre possesses aromas of fresh blackberry, black currants and violets.  On the palate, this full bodied wine is layered with dark fruit, dried violets and savory undertones.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Estate GSM

Made by and for those who carve their own path, Liberty School represents our version of the American Dream. It awakens the spirit in all of us to be and do better, not because we have to, but because we want to. It is this spirit of independence and innovation that led generations that came before us to farm grapes in the once-unknown region of Paso Robles, laying the groundwork for what would become a world-class wine region.

Liberty School honors our family’s roots with an undying dedication to making quality wines. Wines that are made to be shared and enjoyed with the family we are born with and the family we choose. We make wines for those who stay true to their roots and embrace the journey in life.

While our techniques have evolved and refined over the years, some things have remained very much the same: Austin Hope’s commitment to success, aversion to failure, and stewardship of the land are the same principles that his grandfather instilled into the family business four decades and three generations ago.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Liberty School Cabernet Sauvignon

Our Mourvèdre is impressive in stature.   On the nose, herbaceous notes add an earthiness that is balanced by fresh currents and red fruit flavors.  Those aromas continue onto the palate and are elevated with flavors of fresh leather and clove. 

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Estate Mourvèdre

While Paso Robles continues to gain global recognition, there are discoveries yet to be made. In this spirit, we embarked on a decade-long quest to explore the potential of Paso Robles Cabernet Franc. We learned that this finicky grape thrives in only a few select microclimates, which makes Cabernet Franc the “goldilocks” of wine varieties—temperatures must be just right, neither too hot nor too cold. Quest is the culmination of this discovery, made from special sites that show what is possible from Paso Robles Cabernet Franc.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com



Quest

Rosé

Austin Hope Cellar Select Rosé is produced using the direct pressing and saignée methods. With direct pressing, individual lots of grapes were pressed whole cluster with no maceration time and racked clean, while saignée removed juice immediately following a gentle crushing of the berries. With good timing, both juices have an incredibly light pink color. 

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Rosé

Our Sauvignon Blanc is a clean pale yellow that pairs beautifully with the Meyer lemon nose and hints of lemon grass. Flavors of sweet lemon curd a touch of vanilla are livened by the slightest hint of uncut jalapeno. This medium bodied white has an inherent creaminess from neutral oak barrels and splash of acid that excites.

Available exclusively at our Tasting Cellar in Paso Robles, CA or on our website www.hopefamilywines.com

Austin Hope Cellar Select Sauvignon Blanc

Sparkling

Experience the newest rendition of Treana Blanc de Blancs—the perfect sparkling to mark any occasion. Treana is the sum of elements that influence our wines, the land that our family farms, the warm California sun that nurtures, and the cooling ocean breeze that balances.

Available exclusively at Hope on Park in Downtown Paso Robles, CA

Treana Blanc de Blancs | Cuvée 2

Paso Robles is one of California’s most pastoral domains. Its name roughly translates to “Passageway of Oaks,” and indeed, majestic trees mark the landscape. Amongst the rolling hills and native habitat lie manicured vineyards, where ideal soil exists for farming Cabernet. Dry, warm conditions are typical, yet evenings are chilled by a breeze from the Pacific Ocean just 18 miles to the west, allowing fruit to ripen into luxurious richness.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Austin Hope Cabernet Sauvignon

The Austin Hope Reserve Cabernet Sauvignon continues to push the boundaries of what Paso Robles Cabernet Sauvignon is capable of producing. Each Austin Hope Cabernet Sauvignon barrel is hand selected and tasted by Austin and his winemaking team. They taste through 100's of barrels to find the most decadent juice. These selected barrels come from the best farmed vineyards throughout Paso Robles. The cream of the crop then undergoes extended barrel aging to develop unprecedented structure and character.

Available at our Tasting Cellar, at your local retailer, or on our website www.hopefamilywines.com

Austin Hope & Treana Wines

California, United States

Brief History

Wines

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Production (cases)

Vineyard Size (ha)

Production

Varieties in wines

Appellations grown

Contact Info

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Website

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Austin Hope & Treana Cellar Club

HopeFamilyWines.com

Hope Family Wines

Hope on Park

Austin Hope & Treana Tasting Cellar

Winery Location